Italian pride

There are some things you should never offend when it comes to the Italian culture and the first one of them is pizza. This is where McDonald’s fell. As you might know, this year’s EXPO is in Milan. It’s theme is Feeding the planet, Energy for Life. So, as it is somewhat related to food, McDonald’s has become one of it’s main sponsors. Recently it has come to my attention that the company released a TV commercial, that I think was not really thought through. Check it out yourselves:

An Italian kid that prefers Happy Meal over pizza? That’s a blasphemy (it’s already big coming from me, imagine the outrage of Italians). I mean, generally food at McDonald’s fa schifo, but even if it doesn’t, it could NEVER be better than a true Italian pizza. McDonald’s, what were you thinking? Of course, it was not necessary to wait long for a response:

It’s even more hilarious because of the language – the kid is speaking in the napoletano dilect (Napoli is of course the place where pizza was born). Dear McDonald’s, everyone makes mistakes, but this was just stupid…

– – –

Thanks to Costruirecollego for the scoop!